Strategy

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Challenge

Paragua (Oscar Camilo) has several business models that were not articulated in terms of branding and messages, neither in his audiovisual production company nor in his social media channels: Paragua Producciones and Paragua TV. For that, it was necessary to generate a single voice, a single color, a single platform, and a single Branding proposal for Umbrella as a brand.

Solution

We created a communication strategy whose objective was to position Paragua as a brand that generates experiences and training processes in the audiovisual field, in soccer and entertainment. Thanks to the strategic path that we proposed, we helped Paragua to reactivate social networks with articulated content and far from gender stereotypes in sport, in addition to attracting new clients and allies for the brand and finally we made the Visa Fútbol series known as a proposal for Brand content that promotes tourism and social and community activities based on football.

Other projects

Multimedia content

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

Strategy

We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

Strategy

We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.

AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION

We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT

We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.

AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION

Visibilizamos los proyectos en salud materna de la OPS en las comunidades indígenas de la Guajira y el Cauca

STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Colombia Simpson

STRATEGY

We headed a strategy that transformed a meme account into an opinion medium.

Sex al aire

MULTIMEDIA CONTENT

We made it spicy to talk, without holding back, in "Sex on the air", an educational podcast about sex, eroticism, pleasure and rights.

MULTIMEDIA CONTENT

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

STRATEGY

We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

STRATEGY

We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.

AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION

We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT

We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.

AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Colombia Simpson

STRATEGY

We headed a strategy that transformed a meme account into an opinion medium.

Sex al aire

MULTIMEDIA CONTENT

We made it spicy to talk, without holding back, in "Sex on the air", an educational podcast about sex, eroticism, pleasure and rights.