Strategy

Manata

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

Challenge

Manata is a Colombian venture that offers natural, fresh, artisanally baked nuts without added fat or preservatives and was looking for an alliance with an agency that would help it conquer new audiences and retain the loyalty of people who love its brand. Manata was already in various digital channels but it had to reinforce several things, it had to articulate its channels, define its audiences, direct its messages and find a balance between organic content and advertising. Manata's path was diffuse and he needed a guide to achieve success.

Solution

We built a communication strategy to position Manata as a leading brand in the segment of healthy nuts, a brand that would be liked, not only for health, but also by everyone who knew it. We helped Manata with a strategic path that allowed it to retain its customers, strengthen its channels and position its discourse as a fresh, authentic and healthy brand.

Other projects

Multimedia content

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

Strategy

We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

Strategy

We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.

AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION

We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT

We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.

AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION

Visibilizamos los proyectos en salud materna de la OPS en las comunidades indígenas de la Guajira y el Cauca

STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Colombia Simpson

STRATEGY

We headed a strategy that transformed a meme account into an opinion medium.

Sex al aire

MULTIMEDIA CONTENT

We made it spicy to talk, without holding back, in "Sex on the air", an educational podcast about sex, eroticism, pleasure and rights.

MULTIMEDIA CONTENT

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

STRATEGY

We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

STRATEGY

We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.

AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION

We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT

We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.

AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Colombia Simpson

STRATEGY

We headed a strategy that transformed a meme account into an opinion medium.

Sex al aire

MULTIMEDIA CONTENT

We made it spicy to talk, without holding back, in "Sex on the air", an educational podcast about sex, eroticism, pleasure and rights.