Strategy

Maloka

We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

RETO

Maloka es un museo interactivo que fomenta la pasión por el aprendizaje a partir de los lazos entre ciencia, tecnología, innovación y sociedad. Necesitaba una estrategia que la potenciara sus acciones creando alianzas con otras entidades para promover iniciativas y programas educativos que generen un impacto positivo en las niñas, niños y jóvenes de Colombia.

Y a la vez, necesitaban una campaña creativa que le permitiera visibilizar los resultados de la iniciativa de Chicas STEAM. Esta campaña debía ser informativa, inspiradora, empática, con un enfoque de género y alineada con la estrategia de comunicación para lograr el mayor alcance posible.

SOLUCIÓN

Para resolver las necesidades específicas, creamos una estrategia robusta de posicionamiento para Maloka, que la visibilizara como un espacio abierto donde todxs podemos encontrar en la ciencia y la tecnología una herramienta para transformar nuestro entorno.

A la vez, diseñamos una campaña para visibilizar los logros, aprendizajes y momentos que se dieron en el programa de Chicas STEAM. Mostramos a las chicas que hicieron parte del programa, tanto niñas, como mediadoras y mentoras y sus procesos de autoreconocimiento, empoderamiento, juego, experiencias, conectividad y transformación.

Other projects

Multimedia content

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

Strategy

We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

Strategy

We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.

AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION

We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT

We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.

AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION

Visibilizamos los proyectos en salud materna de la OPS en las comunidades indígenas de la Guajira y el Cauca

STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Colombia Simpson

STRATEGY

We headed a strategy that transformed a meme account into an opinion medium.

Sex al aire

MULTIMEDIA CONTENT

We made it spicy to talk, without holding back, in "Sex on the air", an educational podcast about sex, eroticism, pleasure and rights.

MULTIMEDIA CONTENT

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

STRATEGY

We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

STRATEGY

We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.

AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION

We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT

We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.

AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Colombia Simpson

STRATEGY

We headed a strategy that transformed a meme account into an opinion medium.

Sex al aire

MULTIMEDIA CONTENT

We made it spicy to talk, without holding back, in "Sex on the air", an educational podcast about sex, eroticism, pleasure and rights.