Severa Agencia

Strategy

CoMiMo

We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.

Challenge

This platform was born as a solution from artificial intelligence to locate mines at open sky, and democratize access to information in a didactic way. The tool has achieved recognition and even the support of Google to work on its functioning. Today, two years after the work on the interface, it is ready to go on the air. This poses new challenges.

On the one hand, to position the CoMiMo tool as a useful, efficient and effective platform to monitor open pit mining in Colombia. And on the other hand, to carry out a launch milestone that allows motivating the use of the tool, both by the general public and by specialized audiences.

Solution

We created a communication strategy for the positioning and use of CoMiMo as a tool for social and participatory innovation at the service of citizens and the State.

We develop the graphic and discursive identity for CoMiMo and its communication channels. While we define its features and strengths to translate its operation and advantages into simple language for a general audience, and we will prioritize the main advantages to speak to specialized audiences.

We used a pedagogical and didactic approach that allowed the recognition and use of the platform, through a gamification proposal that familiarized the audience with the tool.

Other projects

Multimedia content

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

Strategy
We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

Strategy
We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.
AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION
We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT
We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.
AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY
We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION
Visibilizamos los proyectos en salud materna de la OPS en las comunidades indígenas de la Guajira y el Cauca
STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Colombia Simpson

STRATEGY
We headed a strategy that transformed a meme account into an opinion medium.

Sex al aire

MULTIMEDIA CONTENT
We made it spicy to talk, without holding back, in "Sex on the air", an educational podcast about sex, eroticism, pleasure and rights.
MULTIMEDIA CONTENT

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

STRATEGY
We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

STRATEGY
We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.
AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION
We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT
We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.
AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY
We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION
We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.
STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.

Colombia Simpson

STRATEGY
We headed a strategy that transformed a meme account into an opinion medium.

Sex al aire

MULTIMEDIA CONTENT
We made it spicy to talk, without holding back, in "Sex on the air", an educational podcast about sex, eroticism, pleasure and rights.
Verificado por MonsterInsights