Strategy

Colombia Simpson

We headed a strategy that transformed a meme account into an opinion medium.

Challenge

ColombiaSimpson understood the power of the message of memes and was widely accepted on Twitter, Facebook and Instagram. Over time, it became a transmedia project with video columns and a podcast that addresses the relevant and diverse issues of the country through scenes from The Simpsons and guests who share their knowledge with criticism and humor.

The need arises to create a communication strategy that focuses efforts on content for targeted growth.

Solution

We wanted to find a digital identity for ColombiaSimpson and its communication channels. It was necessary to define its features and strengths to increase the volume of its referencing in social networks, in the spheres of public relations and, as a consequence, position itself as a profitable public opinion medium that uses satire and humor to debate and give know the political dynamics in Colombia.

To achieve these objectives, we carried out a communication strategy that resulted in a greater positioning in our own channels and allies, with constant and relevant content. Para alcanzar estos objetivos realizamos una estrategia de comunicación que tuvo como resultado un mayor posicionamiento en canales propios y aliados, con contenido constante y relevante.

Other projects

Multimedia content

Amarilo

We capture the commitment to the brand's Sustainable Development Goals, and we turn a communication requirement into a multimedia dissemination tool.

Maloka

Strategy

We position this interactive museum as a support center for education in Colombia and make visible the results of the Chicas STEAM program.

CoMiMo

Strategy

We created a campaign that positioned and brought new alliances to a platform that monitors the illegal minority in Colombia and generates a positive social impact.

AUDIOVISUAL PRODUCTION

Protela

We promote the launch of various collections with videos that connect with the creative concept, as well as with the sustainability of the brand.

Xposible

AUDIOVISUAL PRODUCTION

We supported one of the initial stages of community building with content for the business integration initiative of one of the most important compensation funds in Colombia.

Oriéntame

MULTIMEDIA CONTENT

We reach girls and adolescents in Colombia with educational materials on menstrual health to promote autonomy, information, and self-recognition.

AUDIOVISUAL PRODUCTION

Marymount

We highlight in audiovisual content the axis of sustainability in a school that lives and positively transforms its environment.

Manata

STRATEGY

We gave life to a strategy to strengthen the digital channels of a dried fruit brand that knows how to be liked.

OPS

AUDIOVISUAL PRODUCTION

Visibilizamos los proyectos en salud materna de la OPS en las comunidades indígenas de la Guajira y el Cauca

STRATEGY

Paragua TV

We created a strategy that positioned this audiovisual production company with its sports approach.